ASIN suspensions are a frustrating nightmare, and the experts at Axelligence are here to help you every step of the way. Why do seller accounts get suspended? Many reasons but not limited to: Order Defect Rate, Negative Customer Experiences, or Authenticity and you can read about all types of account suspensions here.
Have you ever had an ASIN suspended? It happens to many sellers, and just like an account suspension, you want it resolved as soon as possible. Before we talk about some options, let’s talk about why ASINs can be suspended.
What are some reasons why ASINs are suspended?
- Listing description / images violate Amazon’s TOS
- Product safety complaint
- Customer complain of selling “used” as new
- Expired or restricted product
- Negative Customer Experiences (NCX) from reviews
- High rate of returns
- Counterfeit or authenticity concern
- Duplicated listings
- Fair Pricing
How do ASINs get Reinstated?
Account Assessment
We take the same strategies toward ASIN reinstatement as account reinstatement. Don’t ignore the Amazon ASIN restriction notification. It’s possible that the ASIN has been suspended for more than one reason. Read your suspension notification very carefully and look into all aspects of your account.
Write a Plan of Action
While it’s not uncommon for Amazon to deny the initial appeal, your Plan of Action should show that you’ve researched the cause(s) of suspension and addressed each violation. Read your suspension notice carefully.
Wait Patiently for an Answer
There is no magic amount of time you can count on for Amazon to respond to your Plan of Action. It’s not uncommon for response times to vary from 24 hours to 4 weeks! Do not:
- Open new case logs
- Escalate your appeal
- Resubmit the same Plan of Action more than once
Monitor your Account Health Dashboard
Regularly monitoring your account health dashboard is the most important facet in keeping your account healthy and active. You’ll be notified immediately of any negative feedback, or changes and get up to date about changes to your account.
At Axelligence, we know that every moment an ASIN (or account) is suspended, is another moment you’re not making sales. Make sure that your ASINS are high quality, accurate and descriptive. We help our clients with all types of suspensions. We will audit and review your entire account and help you develop a strategy toward account (and ASIN) reinstatement! During our audit process, you will receive our honest assessment and we will provide you with tips on how to help improve the health of your account.