What WAS the Amazon Early Reviewer Program? Why is it being discontinued? The Early Review Program was a way to encourage customers to share their AUTHENTIC reviews. As a seller, you could choose SKUS and pay $60 to enroll in the program. When customers purchased the item, they were encouraged (by Amazon) to send in a review. How did Amazon reward early reviewers? They sent a small value Gift Card. Why is it being discontinued? Lots of reasons:
Maybe customers were abusing the program?
Amazon’s “One Tap” Reviews or Global Review Sharing are more effective?
Maybe it just wasn’t generating enough reviews or enough seller participation?
So, if reviews ARE THE GOLDEN TICKET to rank higher on Amazon. What can YOU do to get reviews?
WITHIN AMAZON’S PLATFORM, YOU CAN:
Communicate with buyers proactively (following Amazon’s policies!)
Ask buyers for product reviews and/or seller feedback (although you cannot ask for a positive review, only an honest review)
Produce product inserts (but be AWARE of Amazon’s guidelines!)
Make sure to quickly respond to customer comments and communications
LEVERAGE SOCIAL MEDIA & WEBSITES
Spread the word!! Building awareness builds trust. Use social media to get your brand out there! Find influencers that best represent you and your brand! The more exposure, the more purchases. The more purchases, the more reviews!
Offer coupons and promotions to be used when shopping on AmazonRead, re-read and re-re-read Amazon’s official rules about how to get reviews!
Buy fake reviews
Violate Amazon’s customer outreach policies
Need more information? Read Here: https://sellercentral.amazon.com/gp/help/external/202147280
Have you been suspended for Review Manipulation? Need assistance with your Amazon account? The experts at Axelligence are here to review your account and work with you to develop a Plan of Action (POA) so that you can get back to the business quickly and efficiently!